AI-AIDED GRAPHIC DESIGN

• Instructor introduction
• Course objectives & flow
• Q&A

In this class, you’ll develop a shared definition of aesthetic intelligence. Then explore how AI can enhance this intelligence. Looking at both visual and verbal codes, learn to interpret these semiotics and use this knowledge to inform your decisions.

• Defining aesthetic intelligence
• Overview of AI in design
• The good, bad & ugly of AI and aesthetic intelligence

AI is evolving and so are its use cases. Understand the balance between human intuition and AI augmentation. We’ll cover foundational AI concepts in design and uncover the various ways to use AI.

• Introduction to AI
• Key AI technologies in design
• Enhancing creativity with AI
• Case Study: Presentation on successful AI applications in design

Every company falls into a category. Each category has industry norms. Learn how to take this information and discover what your company needs to do. Use AI tools to help you gather and analyse relevant data.

• Company needs analysis
• Category analysis
• Using GPT for data gathering
• Workshop 1: Discovering company and category insights

Assignment #1: Analysis
Conduct a company and category analysis using GPT for data gathering and insights.

Cultural trends can have an impact on design. Sit back and take a broader look at what factors contribute to design challenges. Get insights into these challenges and learn how to solve them.

• PESTLE analysis for context
• Cultural trends analysis
• Customer insights
• GPT for PESTLE analysis, trend forecasting tools & semiotics insights

The list of tools you’re using shouldn’t be exhaustive. Learn which tools to pick and how to use them. Understand their functionalities, applications, and how to prompt effectively. Push design boundaries with the right tools. 

• Key AI tools (MidJourney, ChatGPT, Recraft.ai)
• Practical applications of AI in design
• Choosing the right AI Tool
• Case Study: Presentation on AI tools in design projects

Discover how to craft compelling visual stories by adapting your cinematography to different filming scenarios and make every frame count, from interviews to high-action moments.

• Filming scenarios 
• Practicalities of interviews 
• Actuality shooting 
• Shooting dynamic sports content

Assignment #3: Choose three distinct scenes you might include in your documentary, each representing a different filming scenario. For each one, provide a scene description, a Cinematography plan, and the intention behind it. 

Artificial intelligence can sharpen creative intelligence. Push conventional thinking boundaries and implement AI-enhanced brainstorming techniques. Develop better design thinking methodologies with your classmates.

• Advanced design thinking techniques
• AI-enhanced brainstorming
• Novel idea generation with AI
• Workshop 3: Advanced AI-enhanced design thinking

Pack your AI kit with storytelling tools. Leverage these tools to create design prototypes and streamline the process of AI-driven prototyping. 

• Prototyping with MidJourney
• Writing treatments with ChatGPT
• Developing storyboards with Recraft.ai
• Workshop 4: AI-driven prototyping

Analyse AI's role in market analysis and learn about AI tools for customer segmentation. With De Bono's six thinking hats in mind, go through different perspectives on problem-solving to assess how ideas might be received in unfamiliar markets.

• AI in market analysis
• Customer segmentation with AI
• Innovative market insights
• Workshop 5: AI in market analysis

Develop comprehensive AI-driven marketing campaigns and see how every major platform is adapting to this approach. Apply your insights to your marketing strategy to make sure you see eye to eye with your target audience. 

• Campaign development with AI
• Measuring campaign effectiveness
• Practical AI applications in marketing
• Workshop 6: Campaign development

It’s time to get to work. Develop a detailed project plan incorporating AI tools that demonstrate your ability to push creative boundaries. Bring it all together with a capstone project to provide clear guidance on storytelling. We’ll be using dialogic learning to foster a community where everyone learns from each other.

• Capstone project planning
• Integrating course learnings
• Creative boundaries with AI

Assignment #3: Course Project
Develop a comprehensive project plan for your capstone project, incorporating all learnings from the course.

Present final projects and receive feedback, reflect on the learning journey and course outcomes, and make innovative ideas actionable in your career. 

• Presentation skills
• Future career development
• Applying innovative ideas
• Workshop 7: Project presentation