AI-AIDED GRAPHIC DESIGN
3 DEC 2024 - 30 JAN 2025
TUESDAYS & THURSDAYS
6 PM GMT
AI-AIDED GRAPHIC DESIGN
3 DEC 2024 - 30 JAN 2025
DURATION:
6 WEEKS
TUESDAYS & THURSDAYS
6 PM GMT
Harness the power of AI to help you create stand-out designs in a market overloaded with visual content. Upskill and expand your creative capabilities with a deeper understanding of the AI tools that can transform your design processes.
Get on board with Sabrina Godden, Global Creative Director at Vodafone, for an AI-Aided Graphic Design course designed to help you streamline your workflow, generate new concepts and optimise your costs.
WHO THIS COURSE IS FOR
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YOU ARE A GRAPHIC OR DIGITAL DESIGNER
Make AI work for you. Learn how to automate the mundane tasks that take up valuable time, understand the AI tool sets available and learn to visualise data using AI. Explore trends in the graphic design world, and let AI aid your graphic design to kick start your career ascent.
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YOU ARE A CREATIVE DIRECTOR
Streamline your design processes and learn how AI can assist you in striking the balance between creative vision and those tight deadlines. Integrate AI tools into every stage of your existing workflow and ensure that your work and your brand stands out in a saturated market.
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YOU ARE AN ART DIRECTOR
Deepen your understanding of how AI can help with the constant pressure to create stand-out designs in a competitive market. Explore AI’s capacity to generate unexpected design ideas and gain insight into how to effectively maintain quality whilst using these adaptive technologies.
In 2023, the UK AI market was worth more than £16.8 billion
Expand your creative work & benefit from the dramatic impact AI has had on the graphic design industry. Explore the specific tools you need to streamline processes, generate ideas and bring static visuals to life.
Learn from industry experts. Follow their prompts to AI success
Live, online lessons will be delivered alongside fireside chats from elite guest speakers with specific AI insight. Get 1:1 advice, mock interview sessions, and the chance to network with other creative professionals navigating the AI landscape.
Demonstrate your ability to streamline your design processes and integrate AI into your workflow. Submit a digital portfolio to showcase your design project and demonstrate your ability to incorporate AI technologies into your graphic design work. Get a chance to present your project, with real time feedback and group discussion.
Gain insight from some of the most knowledgeable and up to date players in the industry. You’ll hear from specialists from top companies including Adobe and WWF -covering topics as diverse as AI in sustainability and Using AI to retouch images.
Learn how to pick the best AI tools to automate mundane tasks, create a brand identity for a hypothetical brand and work on a pitch presentation. Evaluate real life examples of AI in the creative industries with case studies, workshops and demos.
Sabrina Godden
LinkedIn Profile- Global Creative Director, Vodafone
- Almost 20 years experience of creative leadership, with a comprehensive understanding of global market dynamics.
- Pioneer in fusing AI with creative processes, enhancing innovation and efficiency.
- Has led creative projects and teams for international brands such as Vodafone, AMEX, Disney Pixar, Hilton EMEA and Virgin.
- Crafts campaigns that resonate across diverse cultures.
- Fosters team development through the strategic use of technology and creative methodologies.
COURSE INTRODUCTION
Let’s get introduced - meet your instructor Sabrina Godden, Global Creative Director at Vodafone.
- Instructor Introduction
- Course Objectives & Flow
- Q & A
AI is growing up fast. Dive straight into the vast impact artificial intelligence has had on the graphic design industry, and cover the key fundamentals in order to lay solid foundations for the course ahead.
- The difference between AI & Generative AI
- Machine learning algorithms in graphic design
- ‘Abundance & Scarcity’ mindsets
Learn how to view AI as an enabler of creativity. Integrate AI tools into your workflow and understand the benefits you can expect to enjoy. Evaluate AI-Generated Design and look at real life examples of how AI can transform the design process.
- Benefits of using AI in Graphic Design
- Supporting creativity with AI
- Integrating AI into your workflow
- Evaluation of AI-generated design
- Case study: Adobe Sensei
It’s time to get visual! Cover topics including image processing, font recognition and layout optimisation. Get familiar with tools and software including Canva, Adobe Photoshop and Luminar AI. Grasp how to use AI to compose layouts and generate colour schemes.
- Image processing
- Font recognition and selection tools
- Layout optimisation and composition
- Colour scheme generation and harmonisation
Assignment #1: Automation Strategy
No more days of editing! Discover how AI is changing up traditional image editing and transforming the ways that you can enhance and retouch images. Get mindful of the more complex AI functionalities including style transfer and deepfake. Listen to a guest speaker from Adobe with expert knowledge.
- Traditional image editing vs. AI-driven techniques
- Enhancing, retouching and transforming images
- Techniques for creating AI-generated imagery and patterns
- Complex AI functionalities
- Demo: Guest Speaker from Adobe: Adobe Firefly / AI in Photoshop
Ready to let AI lead the way? Understand how AI technologies are changing the course of brand development strategies. Uncover the specific AI tools you can use to assist with creating a brand identity.
- How AI technologies are changing brand development strategies.
- AI tools that assist in brand identity creation
- AI in Market Research
- Workshop: Pick a hypothetical brand and brainstorm how to use AI tools to develop the brand's identity and conduct preliminary market research.
Assignment #2: Create brand identity for a hypothetical brand
Elevate your presentation skills. Learn how to incorporate AI to create persuasive and effective design work - specifically tailored to the needs and preferences of your target audience.
- AI-supported presentation tools
- The art of structuring a pitch presentation
- Using AI presentation tools to ensure brand consistency
- Personalising presentations to optimise engagement
- Demo: Guest speaker
Assignment #3: Presentation Pitch
Make AI work for you. Start to leverage AI to identify trends and patterns within large data sets and automate data analysis. Gain the tools and techniques you need to create compelling infographics using AI.
- Identifying trends and patterns in large datasets
- AI for automation of data analysis
- Techniques for using AI for infographic creation
- Demo: AI-assisted Infographic Design
Grab attention and engage audiences! It’s time to start creating impactful advertising designs with enhanced visual appeal and narrative engagement. Learn how to use AI throughout your design process - from concept development to gaining market insight.
- Creating layouts that attract and retain viewer attention
- Psychological impact of colour and typography in ad designs
- Crafting engaging narratives in advertising materials
- Workshop: Ad Design
Assignment #4: Course Project
Let’s go interactive! Grasp the multiple ways you can employ AI to help transform designs into dynamic and interactive media. Understand the design restrictions of different platforms and how to create adaptable assets using AI tools.
- Enhancing designs through interaction and animation
- Creating multi-platform design assets
- Understanding design/content restrictions of social media platforms
- Workshop: Transform previously created ad campaign assets into interactive media using AI tools.
Fast forward into emerging technologies and look to the future. Explore the latest cutting-edge AI technologies within the graphic design world. Develop an understanding of how to use AI for creating videos and animations.
- Identifying and exploring new AI technologies in design
- Using AI to create videos and animations
- Exploring the integration of AI with VR & AR to craft immersive design
- Case Study: Under Armour: Investigating Under Armour’s AI-powered ad
AI isn’t perfect, and it’s essential to be aware of challenges you may face when using it. Deepen your knowledge of the limitations of AI and understand the issues that may arise around its ethical use in design.
- AI challenges & limitations
- Ethical considerations
- Adjusting inputs and settings to receive desired outputs
- Aligning AI suggestions with project goals
- Case Study: Guest speaker WWF
Time to connect, excel and accelerate your career ascent. Learn strategies for networking effectively and maximising your social media for career advancement. Keep up to date with the latest trends and technologies, and learn to craft a stand out portfolio to show potential employers.
- Effective networking and industry engagement
- Leveraging social media for career growth
- Staying current with design trends and technology
- Making your portfolio stand out
- Presenting course project
What our students say
"It was such a great experience, well worth the course fee which I invested personally - I've learnt so much and feel much more confident in my role.."
"The course at ELVTR was a great investment in my career. The materials are top-notch, and the instructors provided excellent support."
"The knowledge. The teacher is very experienced. He is able to answer our questions in depth, and takes the time to do so."
"The course was very helpful in helping me expand my design toolkits by gaining a wealth of new knowledge and inside expertise to stay at the forefront in an age of rapidly developing technological and software advancements."
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