AI-AIDED GRAPHIC DESIGN

Let’s get introduced - meet your instructor Sabrina Godden, Global Creative Director at Vodafone.

• Instructor Introduction
• Course Objectives & Flow
• Q & A

AI is growing up fast. Dive straight into the vast impact artificial intelligence has had on the graphic design industry, and cover the key fundamentals in order to lay solid foundations for the course ahead. 

• The difference between AI & Generative AI
• Machine learning algorithms in graphic design 
• ‘Abundance & Scarcity’ mindsets

Learn how to view AI as an enabler of creativity. Integrate AI tools into your workflow and understand the benefits you can expect to enjoy. Evaluate AI-Generated Design and look at real life examples of how AI can transform the design process. 

• Benefits of using AI in Graphic Design
• Supporting creativity with AI
• Integrating AI into your workflow
• Evaluation of AI-generated design
• Case study: Adobe Sensei 

It’s time to get visual! Cover topics including image processing, font recognition and layout optimisation. Get familiar with tools and software including Canva, Adobe Photoshop and Luminar AI. Grasp how to use AI to compose layouts and generate colour schemes.

• Image processing 
• Font recognition and selection tools 
• Layout optimisation and composition 
• Colour scheme generation and harmonisation

Assignment #1: Automation Strategy

No more days of editing! Discover how AI is changing up traditional image editing and transforming the ways that you can enhance and retouch images. Get mindful of the more complex AI functionalities including style transfer and deepfake. Listen to a guest speaker from Adobe with expert knowledge. 

• Traditional image editing vs. AI-driven techniques
• Enhancing, retouching and transforming images
• Techniques for creating AI-generated imagery and patterns
• Complex AI functionalities 
• Demo: Guest Speaker from Adobe: Adobe Firefly / AI in Photoshop

Ready to let AI lead the way? Understand how AI technologies are changing the course of brand development strategies. Uncover the specific AI tools you can use to assist with creating a brand identity.

• How AI technologies are changing brand development strategies.
• AI tools that assist in brand identity creation
• AI in Market Research
• Workshop: Pick a hypothetical brand and brainstorm how to use AI tools to develop the brand's identity and conduct preliminary market research.

Assignment #2: Create brand identity for a hypothetical brand

Elevate your presentation skills. Learn how to incorporate AI to create persuasive and effective design work - specifically tailored to the needs and preferences of your target audience. 

• AI-supported presentation tools
• The art of structuring a pitch presentation
• Using AI presentation tools to ensure brand consistency 
• Personalising presentations to optimise engagement
• Demo: Guest speaker

Assignment #3: Presentation Pitch

Make AI work for you. Start to leverage AI to identify trends and patterns within large data sets and automate data analysis. Gain the tools and techniques you need to create compelling infographics using AI.

• Identifying trends and patterns in large datasets
• AI for automation of data analysis
• Techniques for using AI for infographic creation
• Demo: AI-assisted Infographic Design 

Grab attention and engage audiences! It’s time to start creating impactful advertising designs with enhanced visual appeal and narrative engagement. Learn how to use AI throughout your design process - from concept development to gaining market insight. 

• Creating layouts that attract and retain viewer attention
• Psychological impact of colour and typography in ad designs
• Crafting engaging narratives in advertising materials
• Workshop: Ad Design

Assignment #4: Course Project

Let’s go interactive! Grasp the multiple ways you can employ AI to help transform designs into dynamic and interactive media. Understand the design restrictions of different platforms and how to create adaptable assets using AI tools. 

• Enhancing designs through interaction and animation 
• Creating multi-platform design assets 
• Understanding design/content restrictions of social media platforms
• Workshop: Transform previously created ad campaign assets into interactive media using AI tools.

AI isn’t perfect, and it’s essential to be aware of challenges you may face when using it. Deepen your knowledge of the limitations of AI and understand the issues that may arise around its ethical use in design. 

• AI challenges & limitations
• Ethical considerations 
• Adjusting inputs and settings to receive desired outputs
• Aligning AI suggestions with project goals
• Case Study: Guest speaker WWF

Slow your speed to get maximum clarity on the intricate web of media rights, broadcasting, and promoter rights in motorsports. Contrast free-to-air and paid TV models and their role in generating revenue. Explore the growing influence of digital media and streaming services alongside the crucial rights held by promoters.

• Media rights in motorsports
• Free-to-air vs. paid TV
• Broadcasting for revenue generation
• Digital media, streaming services & promoter rights

Time to connect, excel and accelerate your career ascent. Learn strategies for networking effectively and maximising your social media for career advancement. Keep up to date with the latest trends and technologies, and learn to craft a stand out portfolio to show potential employers.

• Effective networking and industry engagement
• Leveraging social media for career growth
• Staying current with design trends and technology
• Making your portfolio stand out
• Presenting course project