LIVE ONLINE COURSE

AI IN MARKETING

Name: AI in Marketing
Price: On-demand USD

Dates: 18 SEP 2024 - 28 OCT 2024

Duration: 6 WEEKS
MONDAYS & WEDNESDAYS
6 PM BST

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ALBERT CHAN
EX. GOOGLE

LIVE ONLINE COURSE

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AI is emerging technology and is becoming a part of all aspects of business. As such, learning how to effectively interface with generative AI can greatly increase success in Sales and Marketing strategies.

Join Albert Chan, Executive at a top 10 Global Tech Company, to learn how to harness generative AI to supercharge your Sales and Marketing strategies. Over 5 weeks, you’ll gain practical and actionable techniques that you can take into your own business to successfully operate with generative AI in effective and powerful ways.

WHO THIS COURSE IS FOR

YOU WANT TO TAKE YOUR SALES AND MARKETING STRATEGIES TO THE NEXT LEVEL

From lesson one, you will know how to generate effective prompts for generative AI tools to receive the best outputs from there. You will better understand how to take these outputs and use them to inform business strategies.
YOU WANT TO LEAD YOUR TEAM BETTER

Alongside learning how to interface with generative AI, you will also gain some invaluable soft skills over the duration of the course. Albert is a seasoned leader of leaders and will share his unique career insights.
YOU WANT TO SEE WHAT GENERATIVE AI CAN DO FOR YOUR BUSINESS

Are you a team lead? Or a business owner? Do you want to better understand how AI can help boost your business? Look no further.

A course designed for professionals.

With enough time, you could figure out how to generate good prompts to feed into ChatGPT and get some results. However, our course is designed end to end to ensure you have those prompts from the very first lesson.

Once you have the tools you need, you will be guided on how to take these outputs and actionably deliver them internally into your business models to ensure a supercharged Sales and Marketing strategy.

Online learning at its best.

This course offers you opportunities to interact in a live online setting directly with your instructor. Alongside that, you will have 30 minutes after every session dedicated to office hours to discuss your personal and professional development.

6 HOMEWORK ASSIGNMENTS

Get real time feedback on your work. Your homework will be marked and commented on by Albert himself, meaning you will gain invaluable, real time feedback on your efforts.

A SALES AND MARKETING STRATEGY

Leave the classroom with something actionable. Over the duration of the course you will develop a fully-fledged strategy that you can take away with you; you even have an opportunity to present this in the final session and get some feedback from Albert and your peers.

2 GUEST SPEAKERS

3 experts in one place. As an additional bonus you receive 2 guest lectures from experts in the field, hand picked by Albert himself to add as much value as possible.

ALBERT
CHAN LINKEDIN PROFILE

Executive at a top 10 Global Tech Company
19+ years experience in Sales and Marketing
Experience working for prestigious companies like Google, Procter & Gamble and TICKR.
Overseeing vendor and channel partnerships servicing over 100k advertisers
Seasoned people manager and currently manages team leads, managers and individual contributors

WED (18/9), 6 PM BST

Introduction to Generative AI for Sales and Marketing: Prompting

We start with an overview of generative AI and its extensive applications in Sales and Marketing. It delves into the process of creating impactful prompts for generative AI tools, establishing a solid groundwork for forthcoming practical projects.

Demystification of AI & deep dive into generative AI for Sales and Marketing
A Guide to clear and effective prompts - PODS Framework
In-class exercise: Test your first prompts in Generative AI with the help of of the PODS Framework

Home Assignment: Create a content strategy utilising generative AI.

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MON (23/9), 6 PM BST

AI-Enhanced Media Marketing

To understand how to use AI tools and platforms to enhance SEM/SEO, email marketing and sms campaigns, and to explore how AI-generated insights can be used to analyse social media performance and gauge audience engagement.

How AI can enhance SEM/SEO, email marketing, and SMS campaigns
Introduction to AI-driven tools and platforms for digital marketing managers
Tools for optimising social media posting and management with AI tools
In-class exercise: Use AI to help generate SEM/SEO keywords and ads

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WED (25/9), 6 PM BST

Measuring ROI and KPIs with AI-Driven Analytics

To understand how to use AI-powered analytics to monitor and optimise marketing campaign performance and ROI, and how to use AI to measure specific KPIs of a marketing campaign.

Key performance indicators for AI-driven digital marketing initiatives
Leveraging The Impact Matrix to track and optimize campaign performance. Change to ‘optimise’
Assessing the impact of AI-driven marketing strategies on overall ROI
In-class exercise: Apply the Impact Matrix for a relevant case in your company

Home Assignment: Measure your campaign performance with AI-Driven analytics and insights.

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WED (2/10), 6 PM BST

Harnessing AI for Market Trend Analysis

To understand how to use AI tools and AI-generated data to identify current marketing trends and insights, improve cost-effectiveness and campaign performance and foster innovative growth strategies in digital marketing.

Using AI to identify current marketing trends and insights.
Optimising campaign performance based on AI-generated data.
Developing creative digital marketing growth strategies with Marketing AI framework
In-class exercise: Create a SWOT analysis on a Fortune 500 company using AI and the Marketing AI framework

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MON (7/10), 6 PM BST

AI in Sales: Lead Generation and Qualification

To understand how to use AI for sales processes such as lead identification and qualification, predictive sales, negotiations, personalised customer interactions and churn predictions.

Introduction to AI in sales
The Persuasive Selling Format framework
Leveraging AI for personalised customer interactions
Guest Speaker: Sales Manager (Tyler Livermore) discusses how he leveraged AI for lead generation and sales planning when he worked at IBM, Tableau, Google and now Lululemon
In-class exercise: Use the PS framework to create personalised outreach

Home Assignment: Practise using AI in Sales and Lead Generation.

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WED (9/10), 6 PM BST

Implementing AI-Driven Marketing Funnels

Gain insights into the setup and optimisation of AI-powered marketing funnels, as well as the integration of AI-driven tools and techniques into comprehensive Digital Marketing strategies. We dive into the details of click and conversion funnels and discover how AI can enhance their effectiveness.

Setting up and optimising the “See-Think-Do-Care” marketing funnel.
Integrating AI-driven tools and techniques into your overall digital marketing strategy
In-class exercise: Create your own “See-Think-Do-Care” marketing funnel

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MON (14/10), 6 PM BST

AI-Enhanced User Experience

To understand how to optimise user experience across various channels by using AI-driven conversion tests, and to apply the basic UX framework to assess and optimize real-world user experience.

Creating AI-enhanced landing pages for better conversion rates
Leveraging BASIC UX framework to assess and optimise user experience across multiple channels.
In-class exercise: Apply the BASIC UX Framework to the given case study

Home Assignment: Create an AI-enhanced User Experience (UX).

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WED (16/10), 6 PM BST

Aligning Omnichannel Sales and Marketing Strategy with AI

Focus on aligning sales and marketing with AI, understanding and implementing effective omnichannel experiences, and learning from a Sales leader about the role of AI in sales and Marketing alignment.

Leveraging the Customer Acquisition Framework
Aligning sales and marketing with AI
AI for customer churn and retention strategies
In-class exercise: Merge AI with the customer acquisition framework

Home Assignment: Practise using AI for your Omnichannel Strategy.

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MON (21/10), 6 PM BST

Integrating AI into Your Organization

Apply AI and AI tools in your organisation, by understanding key considerations and developing an AI-integration strategy to improve workflows and foster an AI-friendly environment.

AI integration considerations and developing an AI Integration Strategy
Integrating AI into marketing workflows
Managing change and fostering an AI-friendly culture
In-class exercise: Develop a practical AI integration strategy

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WED (23/10), 6 PM BST

Data Privacy, and Ethics for Marketing

To identify the potential privacy risks regarding the use of AI in marketing and sales, and to evaluate the importance of maintaining ethical standards and safeguarding customer data when using AI for marketing.

Understanding data privacy and ethical considerations in AI
A five-point blueprint for the public governance of AI
Key elements of ethical marketing and data privacy
Guest speaker: Privacy expert Varun Khanna discusses how tech companies such as Google are navigating the emerging privacy field and laying the foundations on regulations
In-class exercise: Analyse and discuss the potential privacy risks around the use of AI

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MON (28/10), 6 PM BST

Course Recap and Final Project Presentation

To reflect on the course learnings, evaluate the emerging trends in AI for sales and marketing, and evaluate AI-driven sales and marketing strategies and identify areas for improvement.

Course recap: Harnessing the power of AI for Sales and Marketing transformation.
Emerging trends in AI for sales and marketing
Final project presentations: AI-driven sales or marketing strategy

Home Assignment: Ask and provide peer-to-peer feedback on your Strategy Presentation.

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What our students say

Bastian Schertel

Co-Founder SUS Marketing®

"Course review: The course "AI in Marketing with Albert Chan" was very well organised from start to finish. Albert even surprised me with some industry-leading experts as guest speakers. The course not only gave me new insights into the world of AI, but also helped me leading my team and company into AI optimised workflows.
ELVTR review: The ELVTR Team was super helpful with all my questions before the class. During the Class Jordan and his Team organized and handled the course really professionally and have been great moderators. I would definitely book another course!"

Leentje Chavatte

International marketing leader with a passion for (the newest) technology

"With all newest technology it can become a big beast of how to engage with and get clarity on how it can drive value for you in your personal and professional life. Albert’s AI in Marketing course turned me into a confident, heavy user with a purpose 😉. The unique blend of peer learning, frameworks, tools review, collaboration with fellow students and the assignments challenged me to engage at my best. Hit the right nail 😊."

Marthe Solberg

Trade Marketing Manager, Little Moons

"I learned so much on the AI in Marketing course. Personally, I signed up to learn how I could be a step ahead of the curve and understand how AI tools can be implemented to become more efficient in my day-job and beyond. The course has lots of interaction with Albert and the other classmates, and coupled with weekly assignments it's been a good way to learn the best frameworks and techniques to get the most of these tools. The course enabled me to use a real-life case study from my current workplace to create a marketing strategy for our specific target audiences, improve our leads generation, analyse our website UX and most of all create better campaigns! Albert is very knowledgeable and a great teacher, I would highly recommend this course for anyone looking to optimise marketing and sales strategies in their business."

Danni Veng

Digital Leader

"This course was a game-changer for me, skillfully blending practical AI applications with real-life scenarios. It has opened my eyes to new prompt techniques and AI frameworks, greatly expanding my professional capabilities. As a result, I now tackle tasks with increased efficiency and confront challenges with innovative methods that were once out of my scope. Albert Chain's thoughtful and inclusive teaching style made every lesson not only enjoyable but also deeply impactful."

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AI IN MARKETING

WHO THIS COURSE IS FOR

YOU WANT TO TAKE YOUR SALES AND MARKETING STRATEGIES TO THE NEXT LEVEL

YOU WANT TO LEAD YOUR TEAM BETTER

YOU WANT TO SEE WHAT GENERATIVE AI CAN DO FOR YOUR BUSINESS

A course designed for professionals.

Online learning at its best.

What our students say