LIVE ONLINE COURSE

AI IN MARKETING

Name: AI in Marketing
Rating: 5 (7 reviews)

Dates: 15 JUL 2026 - 24 AUG 2026

Duration: 6 WEEKS
MONDAYS & WEDNESDAYS
6 PM BST

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ALBERT CHAN
EX. GOOGLE

LIVE ONLINE COURSE

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WHO THIS COURSE IS FOR

YOU ARE A MARKETING OR SALES MANAGER

You want to integrate AI into your day-to-day functions. In this AI for marketing course, you’ll learn how to apply AI across campaigns, funnels, and reporting, so your work becomes sharper, faster, and more measurable. Walk away with clear systems to optimise spend, improve conversions, and prove impact.
YOU ARE A BUSINESS OWNER

Growth depends on smarter marketing but time and resources are tight. We’ll show you how to use AI to scale content, refine targeting, and improve your sales pipeline without expanding your team. You’ll build a strategy tailored to your business, so every decision drives stronger ROI.

Build smarter and more profitable strategies driven by AI.

Develop a complete AI-driven marketing and sales strategy. Work with tools like ChatGPT and Bard, applying them to real campaigns, analytics, and conversion testing. Every deliverable is designed to be used immediately in your role or business.

Apply what you learn as you learn it. LIVE.

Learn from an industry operator who’s implemented AI at scale inside global companies. Get direct feedback, attend office hours, and learn alongside peers solving similar challenges.

PRACTICAL ASSIGNMENTS

This is a build-as-you-go course. Through weekly assignments and workshops, you’ll create prompts, campaigns, assets, and AI workflows that map directly to real marketing and sales functions. By the end, you’ll have practical outputs.

A PEAK INSIDE THE INDUSTRY

Learn what it's like in the market today through case studies and guest sessions with experts applying AI across industries. You’ll see how leading teams are using AI to optimise spend, improve UX, and scale performance, so you can replicate it.

FINAL PROJECT

Create a fully customised AI-driven marketing and sales strategy tailored to your business or role. This is a portfolio-ready asset that shows your ability to drive results with AI — strengthening your position for promotions, new roles, or business growth.

ALBERT
CHAN LINKEDIN PROFILE

Led billion-dollar partnerships with Amazon, Walmart, eBay, and more
Directed sales and marketing initiatives at Meta
Built and scaled high-performing teams across the US and Asia
Drove commercial strategy at Google and Procter & Gamble
Authored Mastering Generative AI for Sales and Marketing Success
Advised AI startups, nonprofits, and enterprise leaders
Delivered global keynotes on AI-driven growth and execution

WED (15/7), 6 PM BST

Prompting for Marketers

Build a strong foundation in generative AI and learn how to craft prompts that drive better, more reliable outputs. Master techniques that turn AI into a strategic tool, not just a shortcut.

Introduction to Generative AI for Sales & Marketing
The PODS framework & few-shot learning
Advanced techniques: Chain of thought & tree of thought
Activity: Prompting for the best result

Assignment #1: Prompting
Pick a problem to solve for your capstone project. Then pick 3-5 different prompts to come up with a framework or approach to address your problem.

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MON (20/7), 6 PM BST

Text Generation & Copywriting

Use AI to streamline content creation and elevate your copywriting across platforms. Learn how to generate, refine, and scale high-quality B2B content efficiently.

Optimising social media posting & management tools
Case Study: Mindstudio & Claude
Analysing content & generating materials for creators
Activity: Using AI to rewrite content

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WED (22/7), 6 PM BST

Image Generation for Creative

Create compelling visual assets with AI and adapt them across different marketing channels. Learn how to turn ideas into visuals that align with brand and campaign goals.

Image generation tools
Adapting images & visual concepts for different platforms
Activity: Creating images for a brand ad & a blog post

Assignment #2: Gen AI Text & Images
Create 2 images for your capstone project — the current state and the future state. Summarise the problem you are trying to solve. Write an informative blog and social media post.

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WED (29/7), 6 PM BST

Awareness: Top of Funnel

Design AI-powered awareness campaigns that capture attention and drive discovery. Learn to combine data, SEO insights, and creative assets into effective top-of-funnel strategies.

Demystifying AI agents
Multi-GPT workflow for SEO pre-discovery deck
Building an AI agent: Awareness stage
Activity: Finding top keywords, competitor domains & traffic share

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MON (3/8), 6 PM BST

Consideration: Mid Funnel

Improve user journeys and nurture leads with AI-driven content and UX thinking. Learn to guide potential customers from interest to intent with smarter touchpoints.

Understanding the BASIC UX framework
Building an AI agent: Consideration stage
Drafting effective nurture flows
Activity: Analysing website UX using the BASIC UX framework

Assignment #3: Market Analysis
Utilising some of the agents or GPT's you have built, perform a SWOT industry analysis. Gain insights on top ranking keywords, UX best practices, competitive best practices, etc.

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WED (5/8), 6 PM BST

Conversion: Bottom Funnel

Optimise conversion with AI-driven testing, messaging, and experimentation. Learn how to refine campaigns that turn interest into action.

Applying AI to bottom-funnel pages & emails
Drafting test variants & hypotheses
Persuasive selling format & refining success metrics
Activity: Writing an outreach email to a customer

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MON (10/8), 6 PM BST

Loyalty: Post-Purchase

Strengthen retention and build loyalty using AI-powered insights and campaigns. Learn how to re-engage customers and maximise long-term value.

Analysing customer data & sentiment
Exploring retention frameworks
Crafting win-back & reactivation campaigns
Activity: Analysing the dataset for customer retention

Assignment #4: Convert & Retain
Create a NotebookLM or GoogleVids presentation on best conversion and retention practices, using at least one GenAI image that you used from a reference material.

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WED (12/8), 6 PM BST

Integrating AI into Your Organisation

Turn AI from a tool into a system — integrate it into workflows, teams, and strategy. Learn how to drive adoption and build an AI-ready marketing environment.

AI integration considerations & developing a strategy
Integrating AI into marketing workflows
Managing change & fostering an AI-friendly culture
Activity: Developing a practical AI integration strategy

Assignment #5: Integrating AI into Your Organisation
Create an end-to-end AI integration plan for your company. Include workflows, timelines, tools, prompts, metrics, etc.

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WED (19/8), 6 PM BST

Course Recap & Final Project Presentation

Bring it all together — present your AI-driven strategy and refine it through feedback. Reflect on key learnings and identify how to apply them in real-world scenarios.

Course recap: Harnessing the power of AI
Emerging trends for AI in sales & marketing
Final project presentation: AI-driven sales or marketing strategy
Feedback session
Q&A & wrap-up

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MON (24/8), 6 PM BST

Resume & Interview Strategies to Get into Big Tech

Position yourself for top roles — craft a standout resume and confidently navigate big tech interviews. Learn what it takes to get noticed and hired.

Crafting a standout resume for big tech
Conquering big tech interviews
Useful tips & final thoughts

Assignment #6: Networking & Feedback
Arrange a meeting with other course participants and present your strategies to each other. Give and receive feedback.

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What our students say

Bastian Schertel

Co-Founder SUS Marketing®

"Course review: The course "AI in Marketing with Albert Chan" was very well organised from start to finish. Albert even surprised me with some industry-leading experts as guest speakers. The course not only gave me new insights into the world of AI, but also helped me leading my team and company into AI optimised workflows.
ELVTR review: The ELVTR Team was super helpful with all my questions before the class. During the Class Jordan and his Team organized and handled the course really professionally and have been great moderators. I would definitely book another course!"

Leentje Chavatte

International marketing leader with a passion for (the newest) technology

"With all newest technology it can become a big beast of how to engage with and get clarity on how it can drive value for you in your personal and professional life. Albert’s AI in Marketing course turned me into a confident, heavy user with a purpose 😉. The unique blend of peer learning, frameworks, tools review, collaboration with fellow students and the assignments challenged me to engage at my best. Hit the right nail 😊."

Marthe Solberg

Trade Marketing Manager, Little Moons

"I learned so much on the AI in Marketing course. Personally, I signed up to learn how I could be a step ahead of the curve and understand how AI tools can be implemented to become more efficient in my day-job and beyond. The course has lots of interaction with Albert and the other classmates, and coupled with weekly assignments it's been a good way to learn the best frameworks and techniques to get the most of these tools. The course enabled me to use a real-life case study from my current workplace to create a marketing strategy for our specific target audiences, improve our leads generation, analyse our website UX and most of all create better campaigns! Albert is very knowledgeable and a great teacher, I would highly recommend this course for anyone looking to optimise marketing and sales strategies in their business."

Danni Veng

Digital Leader

"This course was a game-changer for me, skillfully blending practical AI applications with real-life scenarios. It has opened my eyes to new prompt techniques and AI frameworks, greatly expanding my professional capabilities. As a result, I now tackle tasks with increased efficiency and confront challenges with innovative methods that were once out of my scope. Albert Chain's thoughtful and inclusive teaching style made every lesson not only enjoyable but also deeply impactful."

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AI IN MARKETING

WHO THIS COURSE IS FOR

YOU ARE A MARKETING OR SALES MANAGER

YOU ARE A BUSINESS OWNER

Build smarter and more profitable strategies driven by AI.

Apply what you learn as you learn it. LIVE.

What our students say